Hi, Practice Pros,
Adrian here, coming to you from my cosy little office in Devon.
It’s early, but I’m already fired up.
Why?
Because we’re going to tackle one of the biggest headaches in private practice: finding more new patients.
I’ve been thinking about a conversation I had with Sarah yesterday who is a brilliant clinic owner.
She said to me, ‘Adrian, my website visits look decent, but visitors rarely turn into actual inquiries. What am I missing?’
Now, if you’ve ever felt like you’re putting in the work, blog posts, social media, maybe a few ads only to see people pop onto your site and vanish, you’re certainly not alone.
Stick around, because we’re going to untangle what’s really going on, how you can spot it in your own practice, and what simple fix you might be missing.
If you get more website visitors you naturally get excited with this bump in website traffic thinking there will be more bookings and maybe you even celebrate a bit.
But what about the inquiries?
If they don't follow it's easy to feel deflated, you start questioning everything; ‘Am I doing something wrong?’ or ‘Is my website just not very good?’
In reality, a big chunk of people browsing online are in window-shopping mode.
They arrive, browse, and leave, and that builds frustration for us because we know they are searching for help and that your services could genuinely help them.
This frustration can lead you to second-guessing your marketing, your messages and it can begin to erode your confidence as a business owner.
So what’s happening under the hood?
Often, it’s not about your website design, your location, or your expertise.
The real culprit is lack of an immediate ‘capture’ mechanism.
If people see something interesting but have no clear, invitation to the next step or action they need to take, they just wander off.
Think about it like this, what if you were a visitor to your own website?
Would you make the extra effort to find a contact form hidden at the bottom of the page or an appointment booking link if you’re not totally sold yet?
Probably not.
That’s the crux of the problem.
Chatting with Sarah, who runs a small but growing physiotherapy clinic.
We could see that her analytics showed steady traffic, 40 to 100 visitors a day but only one or two inquiries per week. Sarah was about to increase her ad spend and throw more money into her marketing, thinking more traffic was the solution.
She suddenly got cold feet about everything which is why we were having the chat.
The truth of the matter for Sarah was, if her site visitors aren’t converting, just throwing in more traffic is like pouring water into a leaky bucket. So we talked about patching the leak first.’
When we looked at Sarah's website, we found she simply didn’t have a direct prompt, like a special offer or an engaging message, supporting visitors to take that next step.
So let's think about your website for a moment.
Are you experiencing something similar? Is your website missing a small but powerful system that could drive your practice:
Perhaps a promotion popup or a well-timed spoken or written message maybe a self help guide for you potential patients.
Something that is promoting your practice and delivering proof of your professionalism and skills?
The reality is it could be as simple a message as:
- ‘Get a free mini-guide to managing back pain—drop your email here.’
- ‘First visit? Take 10% off—just let us know where to send the voucher.’
We all love quick wins and small perks and patients are no different.
The moment they see a beneficial, relevant offer or some professional advice, they’re more willing to share their details.
That’s your golden chance to continue the conversation, no pushy sales tactics needed, simply well timed professional support and care.
The truth is that when you put a professional and supporting offer in front of the right person, at the right time, you achieve two things:
- You save time : Instead of manually chasing every potential lead, your site does the capturing automatically.
- You reduce your stress : Instead of scratching your head, wondering if your website’s doing anything and praying for the phone to ring, you’ll see actual measurable contact details rolling in.
More importantly, it’s a win for your website visitors and you begin to build reciprocity with them, they get something genuinely helpful, which immediately sets a positive tone for their experience with your clinic and delivers an associated cared for feeling.
So, let’s recap:
If you’re struggling with too many visitors and too few inquiries, you may be missing a straightforward system that supports or motivates website visitors to take the next step.
Perhaps a promotion popup, self help mini-guide or timely message might be that missing piece of the puzzle that will make the difference for you.
But remember this isn’t about fancy marketing tricks; it’s about ensuring that curious visitors have a gentle, obvious pathway to learn more or book an appointment.
Without it, they leave.
With it, you’ll likely see inquiries climb, often within days.
Now , if you’re watching this and thinking, ‘I'm missing that from my website Adrian,’
I’d love to show you how this simple fix fits within the bigger picture of the Clinic Freedom Model and how you can make simple changes today and experience significant results for both you and your practice tomorrow.
If that is of interest and you are researching fixes for your practice then I'd suggest having a tailor-made look at how a popup or timely message might work for you, by exploring a free personalised demo with Autena.
As I've said before, it’s purely educational with zero pressure so you can walk away knowing exactly how to patch that leak in your lead bucket.
Thanks for spending these few minutes with me here in Devon.
If you find yourself in a similar spot as Sarah, don’t wait put that missing element in place and watch your practice blossom.
I’m Adrian Small, and I can’t wait to hear about your success.
See you in the next video!