Synopsis
- Profession: Podiatry
- Practice Size: Full-time clinic based family business
- Number of Employees: 7 with 3 family members
- Time in Practice: 34 Years.
- Auto Attend Plan: Haven Plan.
- Time Savings: 18 Hours per Month.
- Projected Revenue Increase: £ 33 400 per annum.
The Problem
Craig has dedicated the last 30 plus years to running a family-owned podiatry clinic, where his wife acts as practice manager, and his son has recently joined the team. For Craig, the time has come to reflect on how to scale their family business while also seeking a better work-life balance. The challenges he faced post-pandemic made him realise a need for change; he felt overwhelmed by maintaining stability in the clinic while keeping an eye on future growth.
Despite recognising opportunities for expansion, he was adamantly opposed to hiring additional staff. Instead, Craig found himself searching for a manageable way to automate processes so that he could invest time into strategizing for both the present and future.
His experiences with mentorship had taught him the importance of consistent marketing messages and quality clinical care in sustaining business growth. However, he struggled with identifying the most effective steps to modernise his practice and ensure it stood out in the bustling city centre.
Existing in a post-COVID world had shifted Craig's feelings about his practice; he craved not just financial success but also a restoration of energy and pride that had waned over the years. He longed for both stability in cash flow and a revitalised passion for his work.
The Solution
After careful consideration, Craig turned to Auto Attend, seeking a comprehensive solution to his operational challenges. The service provided a multi-faceted approach to automate and systematise various tasks integral to the clinic's day-to-day operations.
Integration of Intelligent Assistants: One of the standout features of Auto Attend was its intelligent assistants. Craig was able to leverage strategic guidance that helped him design a solid marketing and growth plan for his business. The intelligent assistants provided him with actionable insights into enhancing patient engagement and recognising current trends in the healthcare landscape.
Website Optimisation and Content Strategy: In collaboration with Auto Attend's dedicated copywriters and SEO analysts, Craig was able to quickly and easily optimise the clinic's website for search traffic. They helped him develop a professional blog, create compelling emails for ongoing communication with existing clients, and effectively reach out to new patients. This modernisation of his digital presence included analysing key metrics to inform the type of content that would resonate best with visitors.
Multi-Channel Communication Solutions: Moreover, Auto Attend integrated advanced communication channels into Craig's practice. The chatbot function became a game-changer, enabling patients to engage directly on the clinic's website, ask questions, and book appointments without needing to speak to a staff member. This direct line of interaction provided a personal touch, making patients feel valued and in control of their healthcare journey.
Craig valued the ability of the intelligent assistants to provide timely promotions to key patient segments, guiding prospective patients toward making appointments at the right moment. The introduction of automated reminders and follow-ups ensured that no lead fell through the cracks, even amid Craig’s reduced hours.
Enhanced Marketing Strategy: Auto Attend also assisted Craig in diversifying his marketing efforts. He began utilising Facebook marketing alongside his existing Google Adwords campaigns to drive traffic surges and cultivate a steady stream of new patients. This strategic outreach reinforced his new-age approach while staying aligned with his core values of quality clinical delivery.
The Outcome
The implementation of Auto Attend has resulted in a remarkable transformation for Craig and his family practice. The clinic now averages an additional18.5 new patients each month through the efficiencies of the chatbot technology and automated patient management. As prospective clients have increasingly engaged with the practice, Craig’s recall marketing campaigns have yielded significant profitability in a short time frame.
Craig expressed a renewed sense of passion for his work, stating, “I have a plan in place that gives me the confidence to reduce my clinical hours while still achieving consistent bookings. The energy I’ve regained is energising; I feel proud of how far we’ve come.”
The simplified processes have allowed for smoother operations, where Craig can confidently delegate daily responsibilities, not only to automation but also to his son, who embraces the new developments with enthusiasm. The clinic's cash flow improved, and Craig was able to establish sustainable growth paths for the future, crossing off items on his to-do list that he once thought would take years to fulfil.
“My practice is now viewed as progressive and responsive, which won over patients who appreciate the ease of communicating with us,” Craig explained. “With the support of Auto Attend, I can finally see a future where I work smarter, rather than harder.”
As Craig navigated the shifting landscape of healthcare, he demonstrated how embracing technology could lead to greater job satisfaction, lower stress, and ultimately, a more balanced lifestyle.
Craig’s experience exemplifies how intelligent assistants from Auto Attend can foster a culture of progress, improved patient experience, and healthy engagement, ultimately placing him ahead of the competition.
Ready to automate and modernise your practice like Craig did? Sign up for a free demo of Auto Attend today and discover how our innovative solutions can help you achieve enhanced efficiency, patient satisfaction, and personal balance in your life.